DF Classic: The Problems With Click-Through

December 1st, 2008

Today, Gruber linked to a 2003 article he wrote on the problem with click-through. My favorite part, though, is a digression on how Windows is windows-centric and the Mac OS is application-centric, an illuminating if usually little considered point (at least for me):

Microsoft and Apple diverge along similar lines in their marketing. Microsoft typically promotes the idea that Windows does this, and Windows does that, whereas Apple heavily promotes the individual applications that ship with Mac OS X. Even Microsoft’s application names — “Windows Movie Maker”, “Windows Messenger”, “Windows Media Player” — are a not-so-subtle push in this direction.

Sometimes I come across past articles like this, old articles that remind me why I love reading good weblogs and why I write. It’s to make insights like this.