.Mac as a Web Service

June 7th, 2008

Why Apple’s New .Mac—or MobileMe—Will Be More Important Than the 3G iPhone

Michael Mistretta:

But imagine the possibilities beyond that. Imagine if Apple positions this “Me” service along with it’s mobile division rumored to be called “MobileMe”, as a consumer’s identity management. This service will know the podcasts and RSS feeds you subscribe to. It will know your user names and passwords for all the popular social networking sites. It will know the IP addresses of all your devices at any time, and will be able to access any file, located on any device at a moments notice. It will know precisely where you are via GPS or triangulation. Yes, it may sound terrifying that one company has all this power—but imagine the potential.

Interesting re-think of .Mac’s function. Rather than serve as a standalone service for Mac users that provides syncing, web hosting, and picture and video galleries, .Mac would also function as a service that connects your Mac and iPhone with any web applications you use for a seamless experience.

We’ll see what direction Apple takes on Monday. My bet is on iPhone OTA syncing and push email, but I am hoping for iDisk integration also.