TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.
BusinessWeek: Apple’s Trojan Horse
May 1st, 2008All those college kids wielding iPods have created a deep pool of potential Mac users. According to a survey of 1,200 undergrads by researcher Student Monitor this year, 43% of college students who intend to buy a laptop plan to buy a Mac, up from 8% in 2003. “Many of today’s technology decision-makers will ultimately be replaced by Mac users,” says Eric Weil, managing partner of Student Monitor.
The Mac in the Gray Flannel Suit
That’s huge, and I see it every day on campus. There is a disproportionate amount of Macbooks on campus. Apple is going to have a secure market share for years if it continues its high level of quality.
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