TightWind is written by Kyle Baxter. Stay Hungry. Stay Foolish.
MBA: Don’t have to Compete on Price
May 1st, 2008A 51 percent, or 772,000 unit, yearly rise in Mac unit sales for the second fiscal quarter ended March 29th was driven primarily by sales of the new MacBook Air, introduced in January, and the iMac, which was updated last August, the company said. Dollar wise, Mac sales increased $1.2 billion or 54 percent during the second quarter and increased $2.4 billion or 51 percent during the first six months of fiscal 2008 compared to the same periods in 2007.
AppleInsider | Apple on MacBook Air
Good news for Apple. This only further indicates how strong a market exists for high-end PCs, even in a slowing economy. It must feel good to be vindicated in the belief that a computer company doesn’t need to compete on price to be successful.
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