Before hiring someone, Zuckerberg used to take them on a hike:
Several people who were hired this way say the strolls usually meandered along the trail — with Mr. Zuckerberg asking questions of the new recruit along the way — and ended atop a lookout. There, Mr. Zuckerberg would explain the terrain in front of them and his vision for the future.
“He pointed out Apple’s headquarters, then Hewlett-Packard and a number of other big tech companies,” one person who was recruited by Mr. Zuckerberg told The New York Times last year. “Then he pointed to Facebook and said that it would eventually be bigger than all of the companies he had just mentioned, and that if I joined the company, I could be a part of it all.”
Not only is that a fantastic way to hire someone, but it shows Zuckerberg’s ambitions for Facebook, too. That isn’t a sales speech—I’ve no doubt it’s his intent to grow Facebook into the most important and influential technology company we’ve seen.