Out of Mind

September 20th, 2011

Darren Murph:

And then there’s the stuff we simply can’t know about. I’m surmising that Netflix is on the precipice of locking down a few streaming deals that’ll have everyone smiling. Reed knows good and well what you want — you want more new content available for Watch Instantly, and you want more television shows to appear in a more timely manner. I’d wager that he’s working on it. Hard. And by getting the laggard of the bunch off of his mind (and onto that of Andy Rendich), he’s in a much better position to accelerate the service that everyone actually cares about. Fast forward five years, and I’ll bet that hardly anyone’s clamoring over Qwikster at all.