Your Playlists Define You

July 18th, 2011

Spotify’s founder believes we don’t need to own our music:

If Spotify gets what it wants, your records will no longer define you. Your playlists will. To know whether Spotify will make it in America, you need only ask yourself: Do you still need your collection?

Ek, naturally, believes you do not. “Spotify has 13 million songs,” he says. Nod. “By any measurement, that’s huge.” Nod. “The problem is that this doesn’t mean anything to you. You were saying, mmm hmm, like there’s nothing amazing about it, and I agree. … But if I told you that we have your library, with all the songs you love, that you put effort into, your playlists, your honeymoon playlists, your friend’s wedding playlist, or 20, 30 years from now, this is my Sweden playlist from when I visited this wacky Daniel character.

“The promise is this,” he continues. “Once you’ve invested in building that library, that’s value.” It’s also, he believes, what people ultimately are prepared to pay for.

I’ve been using Spotify since yesterday, and my initial impression is that it’s good—songs plays instantly, sound good, and the selection is decently wide-ranging.

But I can’t accept subscribing to my music, rather than owning it. $10 a month (how much it costs to listen to ad-free music from Spotify on your desktop and iPhone) is a significant sum. Sure, you get access to a very complete library of music, but that only lasts as long as you keep paying your monthly fee.

That’s disquieting. What if Spotify folds, loses their licensing deal with a label that owns the rights to my favorite band, or I just decide that I don’t want to shell out another $120 a year for the right to listen to music? Those are all possibilities, and if any of those things occur, the money I’ve already spent is gone and I have nothing to show for it except for the time spent listening to music in the past.

I’m generally okay with that for movies or TV shows, because with few exceptions, once I’ve watched them, I don’t want to watch them a second time. Music, though, is different. I wrote in 2008:

Most things follow the rule that the more consumed of it, the less value it gives—but there is something magical about good music. It is incredible and relevant every time it is listened to, no matter how much it is played. Good music is timeless.

That’s why I don’t buy that collections don’t matter anymore. Perhaps they aren’t what “define” us, but music isn’t as timeless when you don’t own it, when you cease to be able to listen to it the second your subscription ends.

I love Spotify’s convenience. I love that I can check out a new band and listen to their full album. But I can’t give up owning my music for that convenience.