Google/Android Vs. Amazon/Android

May 17th, 2011

MG Siegler, commenting on the Amazon tablet:

Google has succeeded in building a massive platform that doesn’t fully rely on them. That’s awesome on paper. But it can work both ways. If others start to realize that they don’t need Google, what does Google do? Just sit there and take it?

Amazon will use Google’s own rules against them. Google allows people to use Android however they would like, but can only get access to the latest Android releases, Google’s app market and Google applications if they follow Google’s instructions.

Rather than try to be an “Android compatible” vendor, so their tablet can be a part of the Android platform, Amazon is going to create an entirely new platform built on top of Android, with their own app store and applications that Google’s Android platform will not have access to. Ouch.

The battle is going to be over developers. Amazon is, as MG points out, getting exclusive rights to certain applications. Will Google try to do the same thing? Will they offer deals to developers who promise to continue developing for the Android platform?

Things are going to get interesting.